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Camping
Evolving an Outdoor Brand Through Product and Digital Experiences
  • Role
    Brand Designer, UI & Information Designer (In-house)
    Project Type
    Brand Design • Product Communication • UI Design
  • Industry
    Outdoor Lifestyle
    Markets
    Ukraine
Project Profile
Camping is Camping Trade’s proprietary outdoor brand, representing the company’s largest product portfolio across camping, picnic and travel equipment.

As Brand Designer, I contributed to the continuous development of the brand by creating digital experiences, promotional campaigns and product redesigns that strengthened both customer engagement and product presentation.
  • Scope of Work
    • Campaign Design
    • UI Design
    • Product Communication
    • Packaging Design
    • Retail Communication
  • Key Contributions
    • Designed the promotional website for the Camping Map nationwide campaign.
    • Restyled the Camping picnic cooler bag collection.
    • Created digital campaign materials.
    • Supported product communication across online and retail channels.
    • Developed visual concepts for seasonal marketing campaigns.
    Impact
    • Increased customer engagement through interactive promotional campaigns.
    • Refreshed one of the brand’s core product lines.
    • Strengthened Camping’s visual identity across digital and retail touchpoints.
  • Key Competencies
    Product Communication • Campaign Design • Digital Experience • Promotional Websites • Packaging Design • Product Line Restyling • Retail Communication • Outdoor Lifestyle Branding • Visual Storytelling
⭐⭐⭐⭐⭐ STAR Case Studies:
Promo Competition Site: "Camping Map"

Building a Digital Campaign Around Outdoor Community Engagement


Situation

Camping wanted to strengthen emotional engagement with outdoor enthusiasts by encouraging people to discover and share camping locations across Ukraine.


The goal was not simply to launch another promotional campaign, but to create an interactive digital experience that connected the brand with its community and inspired people to spend more time outdoors.


Task

Design a promotional microsite and visual campaign for the Camping Map initiative, making participation simple, engaging and aligned with the brand’s outdoor lifestyle positioning.


Design Approach

  • Designed the promotional landing page and user journey.
  • Developed the visual identity for the campaign.
  • Structured the participation flow and submission mechanics.
  • Created supporting promotional materials for digital communication.
  • Ensured the experience reflected the brand’s adventurous and community-driven character.

Project Impact

  • Increased community engagement through an interactive campaign.
  • Strengthened Camping’s positioning as an outdoor lifestyle brand.
  • Encouraged user participation around authentic outdoor experiences.
  • Connected digital communication with real-world exploration.
Restyling the Camping Picnic Collection

Refreshing a Core Product Line Through Product Design


Situation

Camping’s picnic cooler bag collection had become visually outdated and no longer reflected the evolving positioning of the brand or customer expectations.


Task

Refresh one of the brand’s core product categories while preserving production feasibility and brand recognition.


Design Approach

  • Researched the existing product range and market references.
  • Redesigned the visual appearance of the picnic cooler collection.
  • Updated colors, graphics and product details.
  • Maintained consistency with the Camping brand identity.
  • Prepared production-ready design files.

Project Impact

  • Modernized one of Camping’s flagship product categories.
  • Improved visual consistency across the product range.
  • Strengthened shelf appeal while preserving brand recognition.
  • Supported the long-term evolution of the Camping product portfolio.
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