event by UFEG
Future Fashion Forum 2025
Direction Visual Content on the parametric 270° screen and Orginize AR Experience during the Event. Direction Ukrainian Digital Fashion & AI Fest
  • Role
    Co-Head of Digital Unit · Creative Direction · Exhibition Concept Development · Digital Fashion Design · 3D Production · AR Experience Development · Curator of Digital Open Call & Ukrainian Digital Fashion & AI Fest
    Project Type
    International Fashion Forum · Exhibition · Immersive Installation
  • Industry
    Fashion · Innovation · Technology
    Year
    2025
Project Profile
Future Fashion Forum is Ukraine’s first interactive event dedicated to exploring and shaping the future of fashion through the intersection of design, science, technology, and contemporary art.

Organized by Ukrainian Fashion Education Group (UFEG), the forum brings together designers, researchers, futurists, creative technologists, entrepreneurs, and cultural innovators to explore emerging directions for the fashion industry.

The event serves as a collaborative platform where fashion meets biotechnology, artificial intelligence, wearable technologies, digital media, sustainability, and speculative design, encouraging interdisciplinary dialogue and long-term partnerships.

Among the forum’s key experiences are immersive digital fashion exhibitions, a digital fashion film festival, AR activations, expert panel discussions, and experimental installations that demonstrate how fashion is evolving beyond physical garments into interactive and technological experiences.
  • Scope of Work
    • Co-leading the Digital Unit
    • Developing the creative vision for digital experiences
    • Curating digital fashion content for the Digital Open Call
    • Curating content for Ukrainian Digital & AI Fashion Fest
    • Creating presentations for partnership
    • Co-creating a 3D digital fashion film
    • Designing immersive exhibition experiences
    • Creating AR activations
    • Coordinating creative production across multidisciplinary teams
    • Collaborating with designers, artists, and technology partners
  • Key Contributions
    • Co-created the Digital Unit strategy and creative direction
    • Developed immersive digital fashion experiences for the forum
    • Produced digital fashion films showcased during the Fest
    • Designed the concept for the AR Exhibition Space
    • Created visual content for the 270° panoramic projection
    • Integrated digital fashion into the forum’s public program
    Impact
    • Introduced immersive digital fashion experiences to the Ukrainian fashion community
    • Expanded the event through AR and large-scale multimedia installations
    • Connected fashion with creative technologies and emerging digital practices
    • Contributed to positioning Future Fashion Forum as a platform for innovation and interdisciplinary collaboration
  • Key Competencies
    Event Identity System • Digital Fashion • Exhibition Design • Experience Design • Creative Technology • AR Experiences • 3D Production • Cross-functional Collaboration • Event Design • Innovation Facilitation
Ukrainian Digital Fashion & AI Fest
Ukraine’s first digital fashion festival, exploring the intersection of AI, digital fashion, AR, and immersive storytelling. The inaugural edition brought together creators from 7 countries, showcasing 25 finalist projects selected from 53 submissions across 6 creative categories, with an audience of 250+ visitors. Presented on a 72 m² U-shaped immersive screen, the festival became a gateway for Ukrainian digital artists to the global creative community.

53 submissions • 25 finalists • 7 countries • 6 categories • 250+ visitors •
72 m² immersive screen
AR Activatines during FFF25
An interactive exhibition experience where visitors explored digital fashion beyond the screen. Finalist works were presented in a gallery featuring AR filters, 3D avatars, and digital fashion sculptures, allowing guests to interact with wearable digital content directly through their smartphones and transforming the exhibition into an immersive, participatory experience.

25 interactive exhibits • AR filters • 3D avatars • Smartphone-based experiences • Immersive exhibition
Inclusive Fashion Show — Visual accompaniment
A conceptual visual narrative created for the inclusive runway show featuring Open Call finalists alongside the flagship collection by VOZIANOV. Working from the initial creative concept and visual materials, the Digital Unit developed a cinematic AI-supported visual sequence synchronized with the live performance and an original soundtrack by DakhaBrakha, extending the runway into an immersive storytelling experience.

Creative Team Leading • Storytelling • Scriptwriting • Storyboarding • AI Film Concept

Credits
Producer & Creative Director: Marina Loseva
Original Creative Concept: Yuliia Dzhamhurova
Fashion Collection: VOZIANOV + finalists Physical Open Call
Digital Unit Lead, Screenplay & Storyboarding: Alona Yelfimova
AI Animation Production: Alisa Kormach
Music: DakhaBrakha
The Digital Unit Team of
Future Fashion Forum 2025:
Producer & Creative Director & Founder UFEG / FFF:
Marina Loseva

Co-Heads of the Digital Unit of FFF &
Digital Fashion Creators:
Yuliya Ovcharyk
Alona Yelfimova
AI-Creator:
Alisa Kormach

Manager UFEG & FFF:
Mariia Sopina
Graphic Designer:
Liza Kozenko
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