event by UFEG
Future Fashion Forum 2026
Direction Visual Content on the parametric 270° screen and Orginize AR Experience during the Event. Direction Ukrainian Digital Fashion & AI Fest
  • Role
    Co-Head of Digital Unit · Creative Direction · Exhibition Concept Development · AR & Metaverse Experience Concept · Curator of Digital Open Call & Ukrainian Digital Fashion & AI Fest
    Project Type
    International Fashion Forum · Exhibition · Immersive Installation
  • Industry
    Fashion · Innovation · Technology
    Year
    2026
Project Profile
Future Fashion Forum 2026 explored how climate change is reshaping the future of fashion through design, technology, and speculative thinking.

Building on the previous edition, the forum expanded its digital ecosystem by introducing immersive spatial experiences, AI-powered interactions, and a stronger integration of digital fashion into the overall visitor journey. The event brought together designers, researchers, artists, and technology innovators to examine how fashion can respond to environmental challenges and emerging futures.

The 2026 edition transformed digital content from a supporting element into one of the forum’s core experiences, combining physical exhibitions, virtual environments, and AI-driven storytelling.
  • Scope of Work
    • Creative Direction
    • Festival Curation
    • Visual Direction
    • Exhibition Concept Development
    • Digital Experience Design
    • Creative Production
    • Spatial Experience Concept
    • AI Content Direction
    • Cross-functional Coordination
  • Key Contributions
    • Co-led the Digital Unit for Future Fashion Forum 2026.
    • Developed the creative concept and independently curated the Ukrainian Digital Fashion & AI Fest.
    • Led the overall visual direction of the forum across exhibition spaces, immersive screens, and digital communications.
    • Defined the creative concept and visitor journey for the AR experience and Spatial metaverse environment.
    • Created the narrative, scripts, and voice-over content for the festival’s AI virtual host.
    • Coordinated multidisciplinary collaboration between designers, 3D/AI artists, and creative technologists to deliver a cohesive digital experience.
    Impact
    • Expanded the forum into a connected ecosystem combining physical, augmented, and virtual experiences.
    • Elevated the Digital Unit from content production to end-to-end experience design.
    • Introduced AI-driven storytelling through a virtual festival host, enhancing audience engagement.
    • Established a unified visual language across immersive installations, exhibitions, and digital platforms.
    • Demonstrated new ways of presenting digital fashion through AR, metaverse experiences, and interactive media.
  • Key Competencies
    Exhibition Concept Development • Experience Design • Digital Fashion • Festival Curation • Visual Storytelling • AR Experience Design • Metaverse Experience Strategy • AI Content Direction • Creative Production • Cross-functional Collaboration • Innovation Facilitation
Ukrainian Digital Fashion & AI Fest 2026
The festival evolved into a multidisciplinary showcase exploring climate futures through digital fashion, AI, immersive media, and creative technologies. The renewed format introduced an AI-powered virtual host and a cinematic presentation on a parametric screen, creating a cohesive narrative that connected all finalist projects into a single immersive experience.

Creative Team Leading • Storytelling • Scriptwriting • Storyboarding

Credits
Producer & Creative Director: Marina Loseva
Festival Creative Concept & Curation: Alona Yelfimova
Narrative Structure & Avatar Script & Voice Content: Alona Yelfimova
Finalists Showcase Editing & Parametric Screen Production: Alona Yelfimova
3D Avatar Development & Animation: Yuliia Ovcharyk
AI Voice Production: Yuliia Ovcharyk
Spatial Metaverse Experience
A virtual extension of Future Fashion Forum designed to expand the event beyond the physical venue. The Spatial environment offered visitors an immersive journey through digital fashion projects, exhibitions, and interactive experiences, extending audience engagement into a persistent virtual space.

Creative Team Leading • Storytelling • Scriptwriting • Storyboarding

Credits
Producer & Creative Director: Marina Loseva
Creative Experience Concept & Curation: Alona Yelfimova
Spatial Environment Production & Implementation: Yuliya Miehk
AR Experiences
Interactive AR activations transformed the exhibition into a participatory experience, allowing visitors to explore digital fashion through augmented reality and interact with digital content directly from their smartphones.

Creative Team Leading • Storytelling • Scriptwriting • Storyboarding

Credits
Producer & Creative Director: Marina Loseva
Creative AR Experience Concept & Curation: Alona Yelfimova
AR Development & Implementation: Yuliya Miehk
Team of the Digital Unit of
Future Fashion Forum 2026:
Producer & Creative Director & Founder UFEG / FFF:
Marina Loseva

Digital Fashion Creators & Co-Heads Digital Unit of Future Fashion Forum:
Alona Yelfimova
Yuliya Ovcharyk
Digital Fashion Creator & XR Generalist:
Yuliya Miehk

Manager UFEG & Concept Illustrator:
Mariia Sopina
Graphic Designer:
Liza Kozenko
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