Exhibition by SPADOK.Exhibition × Odesa kino
Shevchenko as Open Source of resistance/opposition
The project reimagined Taras Shevchenko’s legacy as an open source of resistance, bringing together AI-generated artworks, immersive cinema, large-scale digital installations, augmented reality, and virtual experiences into a single exhibition narrative that connected culture, technology, and collective memory
  • Role
    Brand Identity Design · Exhibition Visual Direction · Large-Scale Exhibition Design · Strategic Facilitation
    Project Type
    Immersive Exhibition · Digital Art · Cultural Project
  • Industry
    Culture · Creative Technology · Digital Art
    Year
    2026
Project Profile
An immersive digital art exhibition exploring Taras Shevchenko’s legacy through the lens of contemporary technologies, AI, digital art, and collective memory. The project reinterpreted cultural heritage as an open source for dialogue, resilience, and creative expression, combining large-scale projections, digital storytelling, AR experiences, and a virtual gallery into a unified exhibition journey.
  • Scope of Work
    • Event Identity Design
    • Visual Direction
    • Social Media Design
    • Digital Fashion Block Curation
    • AR Experience Concept
    • Immersive Experience Design
    • Creative Production
    • Cross-functional Coordination
  • Impact
    • Created a unified visual identity for a multidisciplinary digital art exhibition.
    • Connected works by multiple creators into a coherent immersive exhibition experience.
    • Supported interdisciplinary collaboration between artists, AI creators, digital fashion designers, and AR specialists.
    • Contributed to new ways of presenting Ukrainian cultural heritage through contemporary digital media.
  • Key Competencies
    Brand Identity Design • Exhibition Design • Immersive Experience Design • Visual Storytelling • Creative Direction • Strategic Facilitation • Workshop Facilitation • Cross-functional Collaboration • Cultural Branding • Large-Scale Visual Systems
Event Identity
Developed the visual identity for the exhibition, creating a cohesive design system that connected communication materials, exhibition graphics, and the overall visual language of the project.
Large-Scale Immersive Gallery
Designed and assembled the visual composition for the panoramic exhibition displayed on the large-format immersive screen, bringing together artworks from multiple creators into a cohesive visual narrative.
Retrospective Strategy Workshop
Facilitated a retrospective workshop with the project team after the exhibition, helping identify key insights, challenges, and opportunities for future interdisciplinary collaborations.
Team of Digital Art Exhebition:
Producer & Creative Director & Founder UFEG / FFF:
Marina Loseva

Digital Fashion Creators & Co-Heads Digital Unit of Future Fashion Forum:
Alona Yelfimova
Yuliya Ovcharyk
Yuliya Miehk

Manager UFEG & Concept Illustrator:
Mariia Sopina
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